Head of Communications & eCommerce, Nestle

In a career spanning over 18 years, Chandrasekar Radhakrishnan has amassed functional skills in the areas of sales and marketing, working across different industries in different capacities. Currently working as the Head of Communications & eCommerce for Nestlé, and earlier as Head of Brand with Airtel, Category Head with Marico and Group Product Manager with Britannia, he has built strong businesses, breakthrough innovations and great teams. He has won many marketing accolades for his communication work, especially for Airtel, Saffola, Nescafé and MAGGI. He has earned global recognition in Nestlé for shaping the Communication strategy for the digitally connected world, by building the digital acceleration team (DAT) setup and now the 24×7 Consumer engagement Services (CES) in India.

Connecting with different people, travelling to new places, eating exotic cuisines…all excite him. The story-teller in him is intrigued and inspired by the dream world of celluloid since childhood… watching movies of different genres and languages is not just his favorite hobby, but an integral part of his life.

 

To forsake the mundane and embrace the new has been the guiding light in his professional life. He has focused his professional efforts in building strong corner stones and developing clear understanding of consumer issues, to shape the brand and business strategy.